The coin is designed for the members of the branch to which they will be given

The custom military coins may be given by the unit's commanding officer or they can be given by an officer that is of a higher rank. The President has given military coins for outstanding performance. The coins are not given lightly. They have a meaning that is considered by those who receive them to be a special 'thank you' for their service. The unspoken meaning is far more expressive than words could provide.